Blanc Terms of Service

These Terms govern your use of Blanc. By using Blanc, you agree to them.

Who these Terms are between

These Terms are an agreement between Blanc ("we" or "us"), which operates Blanc, and the customer ("you"): the business or person that uses Blanc. If you use Blanc for a business, you agree to these Terms on its behalf. Our contact details are:

The service

Blanc connects to a business's Instagram professional account and conducts Instagram Direct conversations on the business's behalf. You connect the account through Instagram login, add your business knowledge and configure automations. Blanc answers incoming messages and prepares replies, and your team sees every conversation and can take over.

Your responsibilities

• You must have the authority to manage every Instagram account that you connect to Blanc.
• You must comply with the Instagram and Meta terms and policies that apply to your account and your messages.
• You are responsible for the members of your projects: for whom you invite, the roles you give them and what they do in Blanc.

Replies sent on your behalf

You are responsible for the content of replies sent on your behalf through Blanc, including automatic replies sent by your automations and proposals from the AI assistant that you or your project members accept.

Acceptable use

You must not use Blanc to:

• send spam or unsolicited bulk messages;
• send deceptive or misleading content;
• send unlawful content, or content that infringes the rights of others, including intellectual property rights;
• collect, use or disclose other people's personal data without a lawful basis, or otherwise misuse it.

Fees

Blanc currently charges no fees. Any fees would be introduced only with advance notice and with your agreement.

Suspension and termination

You can stop using Blanc at any time. We may suspend or terminate your access to Blanc if you breach these Terms, if your use creates a risk for others or for Blanc, or if we stop providing Blanc. Where we can, we will tell you in advance.

Your data when the agreement ends

Stopping use of Blanc, or the end of this agreement, does not by itself delete your data. Data is kept and deleted as described in the Privacy Policy and in how to delete your data:

• A project owner or administrator can choose Disconnect for an Instagram account, which deletes that account's Instagram data in Blanc. Some project content is kept until the project is deleted.
• The project owner can delete the project, which deletes everything in the project.
• Removing Blanc's access in your Instagram or Meta settings stops new data but deletes nothing already stored.
• Deleting your Blanc account, or one person's conversations, is possible by email request to info@nowblanc.com. Requests are verified first and completed within 30 days of verification.

If we suspend or terminate your access, you can still ask us by email to delete your data.

Disclaimer of warranties

Blanc is provided "as is" and "as available". To the extent permitted by law, we make no warranties, express or implied, including that Blanc will be uninterrupted or error-free, or that replies it prepares will be accurate or suitable for your purpose.

Limitation of liability

To the extent permitted by law, we are not liable for indirect, incidental, special or consequential damages, or for lost profits, revenue or data, arising from your use of Blanc. Nothing in these Terms limits liability that cannot be limited by law.

Governing law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there.

Changes to these Terms

We may update these Terms when Blanc changes. The updated Terms are published on this page with a new effective date.

Contact

For questions about these Terms, write to info@nowblanc.com or see the contact details for Blanc.

Effective date: November 14, 2026.